The name, “Michael Geist,” is synonymous with social media in Canadian legal circles, in fact Michael has been dubbed as one of the most prolific users of the medium and the Canadian Law Blog Awards in awarding him the best Canadian Blog, opined that he is “the most influential of Canadian law bloggers and the epitome of a thought leader.”

In this podcast, we ask, why he does it, how does he do it, where is the ROI and of course, how his Facebook campaign changed the landscape of copyright law in Canada.

Other parts of the show

Dan Toombs talked about:

Google Penguin update. Read more here
Yahoo’s new dashboard. Find out more
Robert Algeri’s upcoming program on the future of the law firm website, is here
NYC Internet Week here

Larry Bodine talked about the importance of follow up. Read more at Larry’s blog, right here

When we talk about the change that technology is having on the legal industry, we tend to talk of it in the context of marketing. In other words, how your firm can position itself online, most notably in the upper echelon of Google search for the keywords that you’re wanting your firm to be found for. But rarely do we talk of technology as a medium for the provision of legal services. Richard S Granat is both a lawyer and technologist who for a very long time, has been at the cutting edge of this quiet revolution that is starting to gather significant traction. He has masterminded numerous online legal platforms, and in fact instigated the World’s first virual law firm. I began my conversation with Richard by asking him of his history at the cusp of innovation in the legal industry and what he sees on the horizon

Find out more about Richard S Granat at Direct Law

For most online searchers, you are what Google says you are. Your Google results are a significant piece of your online reputation. Vizibility organizes and shares your entire online identity in one click, from your curated Google results to hand-picked online profiles, contact information and more.

Vizibility is like a “Google Me” button for professionals providing one-click search to the results they want others to see first. Vizibility won the Red Herring 100 North America Award in 2010.

James Alexander is an accomplished general manager delivering growth and profitability through customer driven strategies and operational excellence. James has more than 15 years of experience leading global, online businesses through periods of rapid expansion and change.

In the meantime if you’re looking for some insight into how on both marketing and managing your law firm effectively, then I encourage you to head across now to the Law Firm Marketing Masters series of podcasts, available free here. This series features the very best names in law firm marketing and management, and is distilled around their top ten tips for your practice, in 2012. So far, the feedback has been exceptional.

This series is only available at the masters website and isn’t available on iTunes.

On this edition of the Law Firm Marketing Podcast, the noted deal lawyer, large firm partner and proven business generator, Betsy Munnell, and Internet Marketing Coach Tim Martin on his new gig, the Transfer Station.

I recently had the great privilege of talking with the renowned law firm business generator Betsy Munnell for the Law Firm Marketing Masters Series of Podcasts and it was a great chat, in fact I think we spoke for over an hour and a half on a whole range of things impacting upon law firms today. So, here is an excerpt from the exclusive series, Betsy Munnell.

You might recall that one of my very first interviews for the Law Firm Marketing Podcast was with renowned Internet Marketing Coach, Tim Martin, well Tim has just launched his first start-up called Transfer Station, a portal for coaching on everything web related. We talk about the Transfer Station, the process of building it, and we get some insight from Tim on the new shiny things you should know about.

On this episode of the Law Firm Marketing Podcast, Australia’s leading law firm management and marketing consultant Ric Willmot on how to create a high performing law firm.

Ric Willmot is unquestionably Australia’s leading law firm management consultant. He is the founder of Executive Wisdom an organisation that works with professional services firms throughout the World on creating high performing businesses. In this chat, which is an excerpt from the Law Firm Marketing Masters Series of Podcasts, Ric turns upside down some paradigms that your law firm might still be beholden to.

In this edition of the Law Firm Marketing podcast, we continue our conversation with global networking specialist Robyn Henderson on referrals, leads and catapulting your Linkedin connections, and we drop in on veteran entrepreneur and Director of Great Jakes, a leading US web and marketing company, Robert Algeri.

Robyn is regarded as a Global Networking Specialist. She has authored and contributed to over 25 books (including 10 on networking and business building and 3 on self-esteem and confidence building). Robyn has spoken in 12 countries and has never advertised. All of her work comes from networking, referrals and her website, www.networkingtowin.com.au

Her career includes over 20 years as a professional speaker, 10 years in sales and telemarketing management and 13 years in hospitality. Robyn also successfully ran women’s networks for 6 years and was listed in the Businesswomen’s Hall of Fame (1997) and listed in the Top 100 Spirited Women of Australia (New Woman Magazine).

In this edition of the LFMP, global networking specialist Robyn Henderson on referrals, leads and catapulting your Linkedin connections, and organisational culture specialist, Steve Simpson with a very special offer.

No matter which way you look at it, the exponential growth of social media is really just a derivative, a technological derivative of networking, but the art of real, face to face networking is at risk of becoming forgotten, or seen as very much subservient to its technological counterpart. Smart networkers harness both and that’s certainly the case with Robyn Henderson.

Robyn is regarded as a Global Networking Specialist. She has authored and contributed to over 25 books (including 10 on networking and business building and 3 on self-esteem and confidence building). Robyn has spoken in 12 countries and has never advertised. All of her work comes from networking, referrals and her website, www.networkingtowin.com.au

Her career includes over 20 years as a professional speaker, 10 years in sales and telemarketing management and 13 years in hospitality. Robyn also successfully ran women’s networks for 6 years and was listed in the Businesswomen’s Hall of Fame (1997) and listed in the Top 100 Spirited Women of Australia (New Woman Magazine).

In this podcast conversation, which is spread across two episodes, Robyn lifts the lid on how to network effectively and of course, dove-tail it beautifully with social media integration.

On this edition of the Law Firm Marketing Podcast, client attraction and business marketing strategist, Nancy Fox and a couple of very special offers.

- Law Firm Marketing Master Podcast Series
- Nancy Fox’s Business Booster Bundle

Nancy Fox is the founder and president of The Business Fox, a business coaching and training company specializing in helping service-focused businesses and professionals with high-level client attraction, and business and marketing strategy. She is an engaging, energetic and inspirational coach and speaker, guiding business professionals to optimum performance and breakthrough results.

Nancy has been featured in Business Week, The Journal News, and Accounting Today, Law Practice Magazine and appeared on Learning Annex’s OneMinuteU.com, Adriane Berg’s national Business Talk Radio, www.salesrepradio.com, and Rockland Radio WRCR 1300 AM. She has also been a guest columnist in The Westchester Business Journal, Fox Business News Online, and has been quoted in The New York Times, The Daily News, Moneywatch.com, and WebCPA. She has broadcasted The Rainmaker Review radio segment on WGCH AM1490 on client attraction and networking wisdom.

Nancy is the author of two books — “Making Rain Without the Pain” and “THE SIXTY-SECOND COACH: Transform Yourself Into An Outstanding Coach and Transform Your Life” and is currently working on a new book on networking.

She has worked with professional service firms and organizations including Sheppard Mullin Richter & Hampton, Latham & Watkins, Citrin Cooperman & Company, Great Banc Trust, Whole Foods Market, Betsey Johnson, The Toy Industry Association, Berlex Laboratories, and The City of New York.

Adrian Dayton needs no introduction. Simply put, he is one of the World’s leading authorities on social media, particularly how it can be used effectively by law firms in positioning themselves to the growing masses of people heavily reliant upon their frequent use of social media platforms. Quite apart from working with many law firms throughout the World on their social media initiatives, Adrian has a passion for writing and is currently a weekly columnist for the US National Law Journal and monthly writer for Technolawyer’s BigLaw Newsletter. His second book LinkedIn & Blogs for Lawyers: Building High Value Relationships in a Digital Age is co-authored by Amy Knapp and will be released later this month.

This interview is an excerpt of the featured interview available soon at the Law Firm Marketing Masters website. You can pre-register your interest right there. Remember the podcast series brings together the World’s leaders on marketing your firm, each of them will advise you on what your firm should be doing for 2012.